A robust digital media initiative complements the theatrical film rollout, in order to increase awareness and attendance. These channels and tactics intrinsically amplify the reach and impact of the project as a whole. The production of derivative content is integral to the Aircraft Carrier digital media campaign execution. Coupled with topic-driven distribution strategies (targeted media partners and social network community building), Carrier content (and associated brand/sponsor value) extends well beyond theater venues. The Carrier digital media team has targeted over 1,500 military-affiliated social media groups, as well as a dozen military-related blogs with cumulative monthly visits that exceed 20 million. Carrier digital media distribution is a strategic blend of Carrier-owned properties, media partners, and film sponsor partners.
DERIVATIVE CONTENT AND ORIGINAL MARKETING VIDEOS
MAKING A SPLASH
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"How do you move 97,000 tons of aircraft carrier?"
(a.k.a. "Power/Energy of the Aircraft Carrier") Reach: 1.95 Million Video Views: 690,000 Shares: 9,500 |
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"How to launch a $132 million fighter jet"
(a.k.a. "Launching a Fighter Jet from Carrier") Reach: 500,000 Video Views: 140,000 Shares: 2,200 |
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"Amazing technology in the F-35 pilot helmet"
(a.k.a. "F-35 Pilot Helmet") Reach: 375,000 Video Views: 102,000 Shares: 1,800 |
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Usain Bolt vs. Giraffe vs. Aircraft Carrier
(Aircraft Carrier Promo 1) Reach: 37,000 Video Views: 10,000 Shares: 70 |
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F-35 vs. Bugatti vs. Human Cannonball
(Aircraft Carrier Promo 2) Reach: 780 Video Views: 120 Shares: 25 |
