Aircraft Carrier: Guardian of the Seas
  • HOME
  • ABOUT
    • ABOUT THE FILM
    • TRAILER
  • MEDIA
    • PHOTO GALLERY
    • VIDEO GALLERY
    • Marketing Materials
  • EDUCATION PROGRAM
  • THEATER LISTINGS
  • BLOG
  • MORE...
    • DIGITAL MEDIA INITIATIVE
    • NAVY CAREERS
    • CONTACT US
    • K2 WEBSITE

DIGITAL MEDIA INITIATIVE///

A robust digital media initiative complements the theatrical film rollout, in order to increase awareness and attendance. These channels and tactics intrinsically amplify the reach and impact of the project as a whole. The production of derivative content is integral to the Aircraft Carrier digital media campaign execution. Coupled with topic-driven distribution strategies (targeted media partners and social network community building), Carrier content (and associated brand/sponsor value) extends well beyond theater venues. The Carrier digital media team has targeted over 1,500 military-affiliated social media groups, as well as a dozen military-related blogs with cumulative monthly visits that exceed 20 million. Carrier digital media distribution is a strategic blend of Carrier-owned properties, media partners, and film sponsor partners.

DERIVATIVE CONTENT AND ORIGINAL MARKETING VIDEOS
​MAKING A SPLASH

"How do you move 97,000 tons of aircraft carrier?"
​(a.k.a. "Power/Energy of the Aircraft Carrier")


Reach:  1.95 Million
Video Views:  690,000
Shares:  9,500
"How to launch a $132 million fighter jet"
​(a.k.a. "Launching a Fighter Jet from Carrier")


Reach:  500,000
Video Views:  140,000
Shares:  2,200
"Amazing technology in the F-35 pilot helmet"
​(a.k.a. "F-35 Pilot Helmet")


Reach:  375,000
Video Views:  102,000
Shares:  1,800
Usain Bolt vs. Giraffe vs. Aircraft Carrier
(Aircraft Carrier Promo 1)


Reach:  37,000
Video Views:  10,000
Shares:  70
F-35 vs. Bugatti vs. Human Cannonball
(Aircraft Carrier Promo 2)


Reach:  780
Video Views:  120
Shares:  25

FOLLOW US ON SOCIAL!

Picture
https://twitter.com/carrierfilm3d
Picture
https://www.facebook.com/aircraftcarrier3d/

To learn more about this film, please join us on social media
​or contact us directly.


  • HOME
  • ABOUT
    • ABOUT THE FILM
    • TRAILER
  • MEDIA
    • PHOTO GALLERY
    • VIDEO GALLERY
    • Marketing Materials
  • EDUCATION PROGRAM
  • THEATER LISTINGS
  • BLOG
  • MORE...
    • DIGITAL MEDIA INITIATIVE
    • NAVY CAREERS
    • CONTACT US
    • K2 WEBSITE